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Healthy URL healthyURL
Report ·

www.ebay.co.uk

Overall
74 C

All areas checked.

Performance 25 47
Findability 20 100
Security & trust 20 86
Accessibility 15 74
AI readiness 10 38
Content health 10 100
Summary

Your most pressing issue is page speed: your main content takes 17.5 seconds to appear on mobile and Google scores the page just 48 out of 100, meaning many visitors will likely leave before the page is usable and cost you sales. Beyond that, 15 of your 78 images lack descriptive text and your headings skip levels, both of which make the site harder to use for people relying on screen readers, while a missing structured data setup limits how well search engines and AI assistants understand your content. Smaller items include a missing security header and AI assistants currently being blocked from reading your site.

Written from the findings below. It never adds a problem we did not detect.

What to fix

8 found · worst first
Accessibility a11y.image.missing_alt

Images have no alt text

Screen readers announce these as "image" and nothing more. Search engines cannot tell what they show either, so they will not appear in image results.

15 of 78 images have no alt text.

https://i.ebayimg.com/images/g/wmsAAOSw9OFZFDWQ/s-l500.webp https://i.ebayimg.com/images/g/91AAAeSw9DtoL14R/s-l500.webp https://i.ebayimg.com/images/g/CEYAAOSwRd1lHQ7k/s-l500.webp https://i.ebayimg.com/images/g/ofoAAeSwgvZqYJZ2/s-l500.webp https://i.ebayimg.com/images/g/bg8AAeSw459qYKBu/s-l500.webp
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Performance perf.lighthouse.score

The page scores poorly on Google's performance test

Google's overall measure of how quickly your page becomes usable on a mobile connection. This is the number shown in PageSpeed Insights and in Search Console.

Google scored this page 48 out of 100 on mobile.

48 / 100
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Performance perf.lcp.slow

The main content takes too long to appear

Largest Contentful Paint measures how long a visitor waits before the biggest thing on the page shows up. Google uses it directly as a ranking signal, and visitors leave well before it finishes on a slow page.

17.5 s — rated "poor" by Google.

17.5 s
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AI readiness ai.structured_data.missing

The page has no structured data

Structured data spells out what a page is about — a product, an article, an opening time — in a form machines read directly rather than guessing at. It is what lets search engines show rich results and lets AI assistants answer questions about you accurately.

No JSON-LD structured data was found on the page.

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Accessibility a11y.heading.order

Headings skip levels

Screen reader users navigate by heading level. Jumping from a heading 2 straight to a heading 4 makes the page structure read as though a section is missing.

The heading structure has gaps that affect screen reader navigation.

Jumps from heading 1 to heading 4.
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Performance perf.tbt.high

The page is unresponsive while it loads

Total Blocking Time measures how long the page ignores taps and clicks because scripts are busy. High values make a site feel broken even when everything is visible.

430 ms — rated "needs improvement" by Google.

430 ms
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Security & trust security.referrer_policy.missing

No Referrer-Policy header

Without a policy, the full address of your pages — including anything in the query string — is sent to every external site your visitors click through to.

The header was not present in the response.

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AI readiness ai.robots.blocks_crawlers

AI assistants are blocked from reading your site

Your robots.txt tells the crawlers behind ChatGPT, Claude and similar tools to stay away, so your pages cannot be cited when someone asks about what you do. Blocking them is a valid choice — this is here so it is a choice you made on purpose.

ChatGPT, Claude, Perplexity, Apple Intelligence cannot read this site.

GPTBot ClaudeBot PerplexityBot Applebot-Extended
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11 checks passed
  • Layout stability — 0.017 — rated "good" by Google.
  • HTTPS
  • Strict-Transport-Security
  • X-Content-Type-Options
  • Page title
  • Meta description
  • Canonical tag
  • Page language
  • Content without JavaScript — The served HTML contains about 835 words of readable content.
  • Link health — Checked 20 of 247 links; all work.
  • Redirect chains — No link redirects more than once.

Fixed something? We'll confirm it.

Keep these 8 in a Repair Log and we'll tick them off automatically when a later scan stops finding them.

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