How to fix everything we check for.

The page scores poorly on Google's performance test Google's overall measure of how quickly your page becomes usable on a mobile connection. This is the number sh... Google performance score The main content takes too long to appear Largest Contentful Paint measures how long a visitor waits before the biggest thing on the page shows up. Goog... Largest Contentful Paint The page jumps around while it loads Cumulative Layout Shift measures content moving after it has appeared — the reason you tap the wrong button be... Layout stability The page is unresponsive while it loads Total Blocking Time measures how long the page ignores taps and clicks because scripts are busy. High values m... Responsiveness while loading

The page has no title The title is the blue link in search results and the text in the browser tab. Too long and it is truncated; to... Page title The page has no meta description The meta description is the grey text under your link in search results. Write it yourself and you control it;... Meta description Conflicting canonical tags A canonical tag tells search engines which address is the authoritative one for a page. If it is missing or co... Canonical tag

Your site is not served over HTTPS Browsers mark plain HTTP pages as "Not secure", and search engines rank them lower. Anything visitors type on... HTTPS No Strict-Transport-Security header Without HSTS, a visitor's first request can be intercepted before the redirect to HTTPS happens. One header li... Strict-Transport-Security No X-Content-Type-Options header Without this, a browser may guess a file's type and run an uploaded image as a script. The fix is a single hea... X-Content-Type-Options No Referrer-Policy header Without a policy, the full address of your pages — including anything in the query string — is sent to every e... Referrer-Policy

Images have no alt text Screen readers announce these as "image" and nothing more. Search engines cannot tell what they show either, s... Image alt text The page does not declare its language Screen readers use this to choose a voice and pronunciation. Without it, English content can be read aloud wit... Page language Headings skip levels Screen reader users navigate by heading level. Jumping from a heading 2 straight to a heading 4 makes the page... Heading structure

AI assistants are blocked from reading your site Your robots.txt tells the crawlers behind ChatGPT, Claude and similar tools to stay away, so your pages cannot... AI crawler access The page has no structured data Structured data spells out what a page is about — a product, an article, an opening time — in a form machines... Structured data The page is empty until JavaScript runs Most AI crawlers, and some search crawlers, read the HTML your server sends without running any scripts. If th... Content without JavaScript

Some links on this page are broken A visitor following one of these lands on an error page. Search engines treat repeated dead links as a sign a... Link health Some links redirect more than once before arriving Each hop is another round trip the visitor waits through, and search engines pass a little less authority alon... Redirect chains